Five short campaign ideas for Melbourne
Practical, video-first concepts you can run across social and local channels. Each idea includes a 4-post micro-plan and a simple production checklist.
Approach
We create ideas that respect attention spans: short hooks, clear value, and local relevance for Melbourne audiences. Concepts are designed for Reels/Shorts and boosted local placements.
- 60–90s hero video + 3 micro edits
- Local influencer or community tie-in
- Paid social starter kit (audiences + assets)
The five concepts — quick brief
Each concept below is written to be executable with modest budgets and short timelines.
Short interviews with 3 local small businesses in one suburb. Assets: 60s overview, 30s profile edits, 15s social hooks, static stills for ads.
Rollout: organic reels + a 7‑day local boost targeting 3–8km radius.
Daily micro-tasks for followers (clips or tips). Assets: series of 10–20s clips plus story templates for UGC participation.
Amplify via partnerships with local creators.
Short BTS edits showing craft, team, or process. Assets: 30–60s hero and 3 cutdowns. Great for trust and lead gen.
Short campaigns timed to weekends, festivals, or local foot traffic events. Assets tailored for fast edits and reuse.
Short testimonial-style clips with clear call-to-action. Assets: 45–60s story + 15s social hooks and thumbnails for paid funnels.
Visual references
Examples of framing and edit style we recommend for Melbourne campaigns.
Case snapshot — Fitzroy Cafe Series
We produced a 4-week social roll-out for a small cafe chain: hero video, three micro-posts, and a boosted local placement. Result: 28% follower growth and a measurable uptick in morning bookings.
FAQs
Ready to run a short test?
We can scope a 2‑week pilot for one of these concepts — creative + lightweight media plan.