Editorial calendar — AU v7
Practical monthly planning for Australian brands: post frequency, content types, platforms and quick creative prompts.
About this template
This v7 template focuses on consistency: weekly video, two social posts, and one long-form article per month. Use it to map themes, production windows and CTA alignment across channels.
- Channels: Instagram Reels, TikTok, LinkedIn, YouTube Shorts, Website
- Cadence: 3x weekly short-form, 1x monthly long-form, ongoing stories
- KPIs: reach, saves, CTR to product pages, video completion
Monthly calendar (sample)
| Week | Theme | Short-form | Long-form / Pillar | Production window |
|---|---|---|---|---|
| Week 1 | Brand story | Founder clip, BTS | Founder's letter / blog | Mon–Tue shoot, Thu edit |
| Week 2 | How-to | Quick tips (3 parts) | How-to guide (900–1200 words) | Wed shoot, Fri publish |
| Week 3 | Customer spotlight | Testimonial Reel | Case study | Mon–Thu interviews |
| Week 4 | Product deep-dive | Feature clip | Product explainer video | Tue–Fri production |
Tip: Batch short-form shoots to reduce studio time and editing overhead.
Local lens
Showcase a local maker or supplier — 30s Reel + behind-the-scenes Story.
Micro-tutorial
3-step quick win for customers — repurpose as carousel and short video.
Behind the brand
People-focused post with a human face and a simple call to action.
Case study — Local retailer
We increased month-on-month social engagement by 42% after restructuring the calendar to prioritise storytelling and product education. Key move: regular short-form tutorials and a single monthly hero video.
FAQ
Resources & checklists
- Monthly content checklist — topics, assets, deadlines
- Shoot day checklist — kit, crew roles, shot list
- Platform copy cheat sheet — tone and CTA examples
Want the editable calendar? Reach out and we’ll provide a template you can import into Google Sheets or Notion.